I’ve teamed up with the Animal Agriculture Alliance to send a follow-up letter to Panera Bread Company, solidifying our position about their anti-antibiotics campaign. The letter will include our specific grievances with the advertisements and will attempt to set up a meeting where myself and other industry representatives can begin a conversation with the powers that be at Panera to discuss their current–and future–ad campaigns. While we appreciate the fact that they’ve removed portions of the EZChicken campaign, I think we can all agree there’s still loads of room for improvement. We really want this letter to make a big impact, so I would like to invite you all to join me in support by signing your name to the letter. We would love to get as many of your signatures on it as possible. So please share this with your friends and family. Fill out the survey below, and we’ll transfer your information to the official letter. We will be mailing the letter on Tuesday so the signature period will end Monday 8/5/13 at 11pm cst. Let’s continue to speak up loudly and proudly to correct misinformation and defend ag!
Thank you all for your support.
(You will not see your information posted after you submit your name and information. We will not use your information in any way beyond adding it to the letter.)
P.S. Dr. Scott Hurd wrote a fantastic post about this subject that I want to share with all of you. Click HERE to read.